Careers At Borden Dairy
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Founded in 1857, Borden is a dairy processor operating 13 facilities in the Midwest, Southern and Southeastern regions of the United States. Borden is headquartered in Dallas, Texas and employs approximately 3,000 people.  The Company provides milk products to customers in the grocery, mass market, club, food service, hospitality, school and convenience store channels.

Senior Marketing Manager

Department: Accounting
Location: Dallas, TX

Job Description

Position:          Sr. Marketing Manager

Location:        Dallas, Texas

Report to:        Chief Marketing Officer

Position Summary

The Sr. Marketing Manager leads product strategy and key initiatives at the national and regional levels to drive profitable growth for Borden and our retail Customers while building the Borden brand equity. This person also delivers against brand strategy by partnering with internal and external agency partners (Planning, Creative, Media, and Production) to develop, recommend and execute comprehensive integrated marketing calendars. This includes overseeing the development of marketing materials, field communication, retailer sell-in, execution and measurement of results. The Sr. Marketing Manager will also help lead new product development and renovation strategies and will work closely with the marketing team, Agency partners, field sales and retail partners.

Role Responsibilities:


Strategy and Marketing Plan Development

Responsible for developing integrated marketing solutions in designated segments and markets/Customers that translate/optimize the national brand strategy to local market conditions and retail to drive distribution/sales and delight consumers.

  • Identify key opportunities for growth in designated platforms and markets/Customers
  • Determine objectives and strategies by market
  • Align shopper insights with customer segments, as appropriate, to support customer-specific initiatives and strategies
  • Address local Hispanic population needs/characteristics
  • Help drive distribution and sales at key retail accounts via selling support and Shopper Marketing
  • Work with internal teams and agencies to leverage local media, PR and event opportunities
  • Leverages consumer and shopper insights to develop and validate relevant initiatives.

Business Management

  • Monitor all aspects of the product’s financial targets (revenue, profit, planning, etc.)
  • Develop & manage marketing budget(s)

Insights & Analytics

  • Work with the research team to understand what insights are already available and to develop a learning plan to close knowledge gaps
  • Analyze market dynamics and develop a monthly summary of trends and implications

Innovation & Project Management

  • Analyze new growth platform territories and develop recommendations for Borden 
  • Build new product pipeline against assigned platforms 
  • Responsible for the product development process (new product and renovation projects) from creation to retail execution  


Creative Development & Marketing Communications 

  • Develop integrated marketing plans along the Consumer & Shopper path to purchase to achieve business objectives and build brand equity
  • Collaborate with the Agency to develop creative content for all elements of an integrated marketing plan, ensuring all creative is consistent with the master brand architecture and positioning
  • Track and evaluate the effectiveness of all elements of the marketing plan to improve ROI

Sales Enablement

  • Develop 4P planning guidelines and partner with Sales to plan and monitor the execution
  • Secure internal resourcing and information to support all customer meetings
  • Develop sales presentations and sell-in materials as needed  
  • Partner with Sales in planning and execution of major Trade Conferences

Qualifications and Experience:

  • Bachelor’s degree in a related field and 10+ years Brand experience
  • Team Leadership, 2+ year experience
  • Strategic Thinking
  • Critical Thinking/Problem Solving
  • Initiative
  • Passion for the brand and consumer
  • Outstanding Teammate – builds commitment and creates a fun, high-performance environment in leading teams without direct authority
  • Excellent communication skills, both orally and written, with diverse stakeholder base across functions and from the front line through Executive Team
  • Ability to effectively manage multiple projects
  • Strong ability to perform under pressure while delivering results in a demanding and fast-paced environment.
  • Financial acumen – understanding of P&L and drivers of profitability
  • Understanding of Marketing strategy and tactics across the Path to Purchase
  • New Product Development - Prior experience introducing new products to market, from concept to execution
  • Digital & Hispanic Marketing experience

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